Articles
Field notes and research.
Practical writing on lead generation, lead quality, and what actually moves the needle for independent agents and agency owners. No generic marketing advice.
Articles launching soon.
The first batch covers lead quality, speed-to-lead, and how to evaluate vendors before you spend a dollar. Sign up for the newsletter to get them first.
Topics in the queue
- Why 'exclusive' is the only word that matters in lead resale
- Speed-to-lead: the one variable that changes everything
- OTP verification and what it actually tells you about lead quality
- How to evaluate a lead vendor before you spend a dollar
- Exclusive vs shared leads — the real math